The Most Popular Toys Throughout the 20th Century

  • Children with Tamagotchi
Children with Tamagotchi
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The 20th century produced an array of iconic toys that captured the public’s imagination and, in some cases, continue to delight young people worldwide. The Slinky, originating in the 1940s, and the Rubik’s Cube, first sold in the United States in the early 1980s, have remained more or less the same since their invention, invoking a nostalgic simplicity. Other toys, such as LEGO and Barbie, have offered up countless iterations, weathering changing trends to endure in popularity and appeal. The legacy of these toys is in more than just their entertainment value — it’s in the way they reflected or even set cultural trends, interests, and technological advancements. Here are some of the most popular toys throughout the 20th century, many of which are still around today.

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The Slinky 

In the early 1940s, United States industry was largely focused on producing goods for the war effort, and it was during this time that the Slinky was accidentally invented. Richard James, a mechanical engineer, stumbled on the idea in 1943 while working with tension springs for naval equipment at a Philadelphia shipyard. After accidentally knocking some of his prototypes off a shelf, James couldn’t help but notice the way one of them “walked” down a stack of books on his desk. He worked on this strange spring — which his wife named “Slinky” after seeing the word in the dictionary — over the next two years. By the end of 1945, James got an initial run of 400 Slinkys into a local department store. It wasn’t until he staged a live demonstration, however, that the product’s popularity picked up, and the toy sold out. Within the first 10 years, he sold 100 million. The Slinky has endured for decades, not only as a popular toy on its own, but also through licensing and its iconic jingle — the longest-running jingle in television advertising history.

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5 Facts About the Golden Age of Advertising

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Marlboro billboard ad
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The 1960s and ’70s are considered a golden age in advertising, though the industry’s creative revolution arguably started in the 1950s, thanks in part to the rise of television unlocking new forms of storytelling. It was an era of bold ideas, increasingly large budgets, and even bigger personalities — a time when advertising was seen as a glamorous, if maybe unethical, profession populated by well-dressed men and women (but mostly men) profiting from the postwar consumer culture. 

At the time, many of the nation's largest ad agencies were located on Madison Avenue in Manhattan, and the street came to be synonymous with American advertising and its unique methodology. Safire’s Political Dictionary, published in 1978, referred to “Madison Avenue techniques” as the “gimmicky, slick use of the communications media to play on emotions.” More recently, the culture surrounding this advertising boom has been portrayed in 2007’s acclaimed AMC series “Mad Men,” centered on the charismatic creative director Don Draper (played by Jon Hamm). Here are five fascinating facts about the golden age of advertising, and the real-life ad men and women of Madison Avenue.

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A “Small” Ad Changed the Way Americans Looked at Cars

In the 1960s, advertising underwent a transformation that became known as the Creative Revolution, shifting the industry’s focus from research and science to an approach that was creative and emotionally driven. For better or worse, this era of advertising  owes a lot to the Volkswagen Beetle, and the visionary ad man Bill Bernbach. In 1959, at a time when Americans were buying cars out of Detroit and vehicles were getting bigger and flashier, Bernbach’s agency, Doyle Dane Bernbach (DDB), was contracted to promote the German-made Volkswagen Beetle in the United States. The problem was, Volkswagen’s strong link to Nazi Germany made it a tough sell in the U.S. The challenge called for an unconventional approach. Rather than attempting to duplicate the busy, colorful advertising style of American-made cars, the creative team behind Volkswagen’s campaign went in the opposite direction. The first ad, “Think Small,” featured a small black-and-white image of a Volkswagen Beetle against a backdrop of white space. The now-iconic ad encouraged consumers to look at the car in a new light, from being able to “squeeze into a small parking spot” to having small insurance payments and small repair bills.

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5 Secret Societies You’ve Never Heard Of

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Candles making one flame
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We all know of the Freemasons and the ever-mysterious Illuminati, but throughout history, plenty of other secret societies have flourished under the radar. The western U.S. is home to a long-running, low-key historical society with a unique and eccentric ethos, while northern Spain’s historic food culture has been kept alive through selective supper clubs for more than a century. Though their stories don’t often get told, these clandestine groups have nonetheless left their own obscure marks. Read on to learn about five little-known secret societies.

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Order of the Occult Hand

Secret societies typically conjure a dark air of mystery, but the Order of the Occult Hand illustrates the fun side of underground organizations. Its origins can be traced to 1965, when Joseph Flanders, a crime reporter for the Charlotte News, wrote an article about the shooting of a local millworker. “It was as if an occult hand had reached down from above and moved the players like pawns upon some giant chessboard,” Flanders wrote. His colleagues, the legend goes, found the flowery description so funny, they formed the Order of the Occult Hand, a secret society dedicated to sneaking “it was as if an occult hand,” or a similar phrase, into their work. 

The mission quickly spread among journalism circles in Charlotte and beyond. By the early 1970s, the mischievous media conspiracy was becoming so prevalent that the Boston Herald reportedly banned “occult hand” from the paper. Over the years, the phrase continued to show up in The New York Times, The Washington Post, and the Los Angeles Times. In 2004, writer James Janega published a thorough exposé of the Order in the Chicago Tribune, and in 2006, journalist Paul Greenberg, a long-running member of the society, copped to creating a new secret phrase that went into circulation, even as the “occult hand” keeps going

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5 Indigenous Leaders You Should Know

  • Sacajawea in rocky mountains
Sacajawea in rocky mountains
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November is National American Indian Heritage Month, and provides the perfect opportunity to recognize the contributions made by America’s Indigenous people. The official designation was signed into law by George H.W. Bush in 1990, but the first steps were taken as early as 1916, when American Indian Day was declared in New York. Sixty years later, Gerald Ford commemorated the nation’s bicentennial by proclaiming the second week in October 1976 as Native American Awareness Week, which set the stage for a month rich in history and reflection. To commemorate this important part of America’s heritage, here’s a look at five notable Indigenous heroes and leaders who shaped the nation through their tireless efforts.

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Geronimo (1829-1909)

A medicine man and leader of the Bedonkohe band of the Chiricahua Apache, Geronimo was born on the Gila River in New Mexico, where he was originally given the name Goyahkla, meaning “the one who yawns.” After the United States government forcibly relocated 4,000 Apaches to a reservation in San Carlos, Arizona, Geronimo led dozens of breakouts in an effort to return his community to their nomadic roots. Geronimo’s legacy is vast. His relationship with many American and Mexican civilians was complex, as he fought against colonialism but was made famous after appearing in Buffalo Bill’s “Wild West” sideshow and eventually in Theodore Roosevelt’s election parade. Geronimo’s tireless fight for Apache independence cemented him as a fearless crusader for freedom by the time of his death from pneumonia in 1909.

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Sitting Bull (c. 1831-1890)

The son of a warrior, Sitting Bull was born in what is now South Dakota and was nicknamed “Slow” for his lack of fighting ability — that is, until he was branded Tatanka Yotanka (“Sitting Bull”) at age 14 after “counting coup” in a battle against the Crow Tribe. (“Counting coup” is a way to humiliate an enemy by riding close enough to touch them with a stick.) Sitting Bull eventually rose to become chief of the Hunkpapa Sioux, and fought tirelessly against the U.S. military, who sought to seize Indigenous land. 

After fleeing to Canada to escape a vengeful army in the wake of the defeat of General George Armstrong Custer (and his 210 troops) in 1876 at the Battle of Little Bighorn, Sitting Bull returned to the U.S. in 1881 and was held prisoner at Standing Rock Reservation on Dakota Territory. His impact, however, could not be contained: After an Indigenous mystic claimed in 1889 that a ghost dance would eliminate the threat of white settlers on Native land, Sitting Bull allowed his followers to practice the dance — much to the horror of federal officials, who feared another uprising. Sitting Bull was killed by gunfire upon his arrest in 1890, and is remembered as a martyr for freedom.

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The Most Popular Baby Names Throughout the 20th Century

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Baby names list
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Depending on where you lived and when you grew up, it’s possible you might have known more than one person with the same name. Maybe there was a Jennifer A. and a Jennifer L., or maybe you knew four different people named Michael. Year after year, decade after decade, there are trends in baby names that draw on history, religion, and cultural references. Here are the most popular baby names in the United States during each decade of the 20th century.

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1900s

Between 1900 and 1909, the most popular name for boys in the U.S. was John, and the most popular girls’ name, by a long shot, was Mary. This is according to data from the U.S. Social Security Administration, based on people applying for Social Security cards. There were 84,591 applications under the name John, and 161,504 entries for Mary. These two names popped up time and time again throughout the 20th century. Both names come from the Bible — John is one of Jesus’ disciples, and Mary is the name of both Jesus’ mother and Mary Magdalene. After John, the most popular boys’ names of this decade were William, James, George, and Charles, and the most popular girls’ names after Mary were Helen, Margaret, Anna, and Ruth.

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1910s

Between 1910 and 1919, the most popular names were once again John and Mary. In this decade, there were 376,312 registered Johns and 478,637 Marys. Why the sudden jump? For one, the Social Security Administration began collecting data in 1937, so anyone born before that was only counted if they applied for a Social Security card after 1937. (That means the data for the 1900s, 1910s, and 1920s is based on people who listed their birthdays in these decades despite obtaining cards later in life, and doesn’t count anyone born in this period that didn’t apply for a Social Security card.) The U.S. also saw a population spike as infant mortality rates decreased throughout the 20th century, thanks to advances in health care and better access to clean water. 

In the 1910s, for the second decade in a row, the second most popular names for boys and girls were William and Helen, respectively, followed by James, Robert, and Joseph for boys, and Dorothy, Margaret, and Ruth for girls. William has long been a popular English name dating back to William the Conqueror, who became the first Norman king of England in the 11th century. Helen, meanwhile, has its origins in Greek mythology: Helen of Troy was a famous beauty, known as the “face that launched a thousand ships.”

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Famous Words From Major Moments in History

  • Ronald Reagan at Berlin Wall
Ronald Reagan at Berlin Wall
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Some of the most profound moments in history can be encapsulated in a single, memorable quote. These succinct phrases, often pulled from longer speeches or events, distill complex ideas into digestible gems. At their best, they act as verbal snapshots, capturing the essence of historical moments with an emotional urgency that lingers and lets them resonate across generations. Martin Luther King Jr.’s rallying cry of “I have a dream” is easily one of the most famous such lines in history. Similarly, Neil Armstrong’s “That’s one small step for man, one giant leap for mankind” immortalizes a peak moment in humanity; the astronaut’s muffled voice as he spoke to the public on Earth from the moon is unforgettable.

These sound bites have become cultural shorthand for momentous events and the ideals they captured, and their historical weight will keep them in the cultural consciousness for years to come.

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“I Have a Dream” (1963)

At the heart of Martin Luther King Jr.’s famous 1963 speech were four simple words: “I have a dream.” On August 28, from the steps of the Lincoln Memorial and against a backdrop of racial segregation and discrimination in the United States, King energized the crowd — and the world — with his dream of a better life for his family and all African Americans. “I have a dream,” King said, “that one day this nation will rise up and live out the true meaning of its creed: We hold these truths to be self-evident, that all men are created equal.” He employed the phrase again, several times, to great effect, throughout the speech. “I have a dream that my four little children will one day live in a nation where they will not be judged by the color of their skin but by the content of their character,” he said. “I have a dream today.” The urgent, eloquent delivery laid bare the need for change; “I have a dream” became a rallying cry for the civil rights movement, and remains not a relic of history, but a living aspiration to this day.

King’s speech was televised by major broadcasters to a large live audience. At the time, he was a nationally known figure, but this was the first time many Americans — including, reportedly, President John F. Kennedy — had ever seen him deliver a full address. Less than a year later, President Lyndon B. Johnson signed the Civil Rights Act of 1964; the following year saw the Voting Rights Act of 1965 come into law. These pieces of legislation were the biggest civil rights advancements since the end of the Civil War.

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“That’s One Small Step for Man” (1969)

On July 20, 1969, the first human walked on the moon. As astronaut Neil Armstrong climbed down the ladder of Apollo 11’s lunar module and onto the moon’s surface, he encapsulated the profound moment with these words: “That’s one small step for man, one giant leap for mankind.” He spoke through a muddled transmission to Earth, as some 650 million people watched on in awe.

Armstrong later told his biographer that, while he had thought ahead about what to say, it wasn’t too rehearsed. “What can you say when you step off of something?” he told biographer James R. Hansen. “Well, something about a step. It just sort of evolved during the period that I was doing the procedures of the practice takeoff and… all the other activities that were on our flight schedule at that time.” Although the quote has endured, Armstrong himself says it has been misquoted all along, and that he actually said, or at least meant to say, “one small step for a man.” (After many years and multiple attempts to clean up the audio quality, the Smithsonian National Air and Space Museum has concluded that the original quote is accurate.) 

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6 Items You Would Find in a Kitchen 100 Years Ago

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Woman using hand mixer
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Over the past century, the typical home kitchen has undergone a significant transformation, reflecting both social changes and new technology. In the 1920s and ’30s, kitchens were primarily utilitarian spaces with a focus on functionality and easy-to-clean surfaces. Appliances were limited, hand mixers had cranks, and gas ovens, which had replaced wood or coal-burning stoves in most homes, were starting to themselves be replaced by electric ovens

The post-World War II consumerism of the late 1940s and 1950s brought bigger kitchens for entertaining and more labor-saving appliances, including blenders, mixers, and dishwashers. The kitchen space became more streamlined and functional, and the 1960s and 1970s brought countertop food processors and microwave ovens into the mainstream.

Open-plan kitchens and islands became increasingly popular in home design throughout the 1980s and ’90s, indicative of the kitchen’s role as a hub for family and friends to gather. That trend continued into the 21st century, along with a significant shift toward high-tech kitchens, smart appliances, and a focus on sustainability. Today’s kitchens — reflecting the changing ways we prepare, store, and consume food — look dramatically different than they did a century ago, making many once-popular items obsolete. Here are six things that your grandparents and great-grandparents might have had in their own home kitchens a century ago.

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An Icebox

Before the widespread availability of electric refrigerators, iceboxes were used to keep perishable food cool. These wooden or metal boxes had a compartment for ice at the top, and fresh ice was delivered each week by an iceman. The design of the icebox allowed cold air to circulate around the stored items, while a drip pan collected the water as the ice melted. Naturally, iceboxes fell out of fashion as electric fridges went mainstream. In 1927, General Electric introduced the first affordable electric refrigeration, which relied on a refrigerant for cooling rather than ice.

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A Butter Churn 

Before commercial butter production made it possible to buy butter at the market, churning cream into butter was an activity done at home. The hand-crank butter churn was introduced in the mid-19th century, and it became the most commonly used household butter churn until the 1940s. In the early 20th century, the Dazey Churn & Manufacturing Company began producing glass churns that could make smaller quantities of butter much quicker than the larger, time-intensive churns. Once the butter was churned, it could then be poured or pressed into decorative molds for serving.

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Why Do We Give Flowers as Gifts? A Brief History

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Flower bouquet box
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Flowers have been collected and shared since ancient times, appreciated for their beauty, scent, and practical uses. The long tradition of giving flowers for special occasions has evolved over the centuries, but it’s still an enduring ritual that spans all cultures. From congratulations on the birth of a baby to condolences on the loss of a loved one, sending flowers continues to be one of the most popular ways to mark the momentous events of life. It’s so popular, in fact, that the worldwide cut flowers market was over $36 billion in 2022, and is projected to go over $45 billion by 2027. Valentine’s Day continues to be the biggest flower-giving day of the year, but it is far from the only special occasion marked by this ancient ritual. Here is a look at the fascinating role flowers have played throughout human history, from the evolution of flowering plants to the booming floral industry.

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The First Flowers

Around 80% of green plants are flowering plants, and the oldest flowers in the world date back to the Cretaceous Period more than 130 million years ago. Those first flowers didn’t resemble ones we know and love today: They were barely visible to the human eye and almost unrecognizable as flowers even under a microscope. The interaction between flowering plants and insects aided in the coevolution of both, with flowers developing strong fragrances, appealing colors, and larger petals to attract pollinators. It was these same traits that also appealed to the earliest human societies, which began to cultivate and use flowering plants in religious and cultural ceremonies.

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The Flowers of Antiquity

Some of today’s most popular flowers for bouquets and floral arrangements were first cultivated thousands of years ago. The cultural significance of flowers has been reflected in the art and literature of ancient China, Egypt, Greece, and Rome. Roses, one of the most popular flowers for gifting, were first grown in gardens 5,000 years ago in China. The ancient Egyptians used flowers in religious ceremonies as offerings to the gods and the dead, decorated their war carts with flowers before going to battle, and painted and carved floral and leaf motifs into their art. The Greeks and Romans used flowers in similar ways, associating specific varieties with their gods and goddesses and using flowering plants in festivals, rituals, and for their own enjoyment.

In more recent history, cherry blossoms (sakura) have been revered in Japan since the Heian period (794–1185) and, because they bloom for only a short time in the spring, are associated with the transient nature of life. Marigolds, which have been a part of Mexican culture since the pre-Columbian era, were imported to India over 350 years ago and have become an integral part of wedding celebrations and Hindu festivals such as Diwali.

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5 Major Firsts in TV History

  • Presidential debate, 1960
Presidential debate, 1960
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For all the formulaic sitcoms and talk shows that have run throughout the history of television, there are a number of times when audiences have witnessed true ingenuity. From memorable commercials to shocking plot twists, television events that may seem commonplace today once revolutionized the medium. Ever since the demonstration of the first television in 1926, the small screen has been a reflection of larger shifts in American society. With that in mind, here are five historic firsts in television history.

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The First Official TV Commercial

On July 1, 1941, at 2:29 p.m., viewers tuning in to the NBC-owned WNBT television station saw something they had never seen before. Before that day’s broadcast of the Brooklyn Dodgers vs. Philadelphia Phillies baseball game, the first authorized TV commercial hit the airwaves. The inaugural ad was produced by Bulova watches and ran for about 60 seconds, featuring visuals of a clock superimposed over a map of the United States with the accompanying voice-over, “America runs on Bulova time.”

The watchmaker paid just $9 to broadcast the advertisement ($4 for air fees and $5 for station fees), a far cry from the exorbitant advertising prices of today. WNBT was also the only station to advertise that day, though other networks soon followed suit. The Federal Communications Commission had previously implemented an advertising ban that forbade television commercials, though broadcasters still ran ads without authorization. The FCC finally issued 10 commercial licenses on May 2, 1941 — ushering in a new chapter in television history.

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The First Laugh Track

Laugh tracks are an indelible part of sitcom television, and it all began in 1950 with a little-known program called The Hank McCune Show. The sitcom debuted on local stations in 1949 and centered around a fictional television variety show host. By the time the series made its network debut on September 9, 1950, it was accompanied by roaring laughter from a laugh track despite the lack of any live studio audience. One review from Variety magazine said, “Although the show is lensed on film without a studio audience, there are chuckles and yucks dubbed in… the practice may have unlimited possibilities.” 

The laugh track was invented by mechanical engineer Charles Douglass, who was formerly a radar technician in the Navy. After leaving the military, Douglass created a device that came to be known as the “Laff Box.” A rudimentary version of Douglass’ invention debuted on The Hank McCune Show, though it took him three years to perfect  his invention. Each 3-foot-tall Laff Box was handmade by Douglass and could hold 32 reels of 10 laughs apiece. By the 1960s, Douglass was supplying his much-coveted Laff Box to such iconic television programs as The Munsters and Gilligan’s Island.

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6 Illuminating Facts About Secret Societies

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Illuminatus initiation
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The term “secret society” encompasses a wide variety of exclusive and clandestine organizations, many of which have been in existence for centuries and count some of history’s most influential figures among their members. Secret societies pique our curiosity because they often keep their activities and objectives concealed from nonmembers and the public. Though there are exceptions, the intentions of these exclusive groups are generally not nefarious; for instance, some college clubs can be considered secret societies because they have private rituals and traditions whose symbolism and mystique serve to create a sense of belonging and shared purpose.

The most prominent secret societies have left their mark on history, from wielding their influence over governments to shaping the course of labor and religious movements. Because of the secretive nature of these organizations, their historical origins can be complex to track down, and are often debated by historians and scholars. From the medieval beginnings of the Freemasons to the puzzling origins of Cicada 3301, here are six unusual facts about these mysterious groups.

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One of the World’s Oldest Secret Societies Still Flourishes Today

The history of the Freemasons dates back to the Middle Ages and the guilds of skilled stonemasons who regulated the qualifications of the stoneworkers. Their work required stonemasons to travel, encouraging a more open-minded worldview. The modern Freemasonry society was founded in England in 1717 and quickly spread throughout Europe and the American colonies. The organization established guidelines not only for stonework, but also for the moral and spiritual values of its members. Today, there are over 6 million Freemasons around the world. They still use the same system of secret rituals — including handshakes, passwords, and symbols — that have been used since the 18th century, but in recent years the group has begun making moves toward modernization and transparency. In 2021, the Freemasons issued the first annual report in their 300-year history.

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The Real Illuminati Was Interested in Enlightenment for All

The name “Illuminati” has been used to refer to various groups, both real and fictional, since the 15th century. But the group most closely linked to the name dates back almost 250 years to the Bavarian Illuminati, formally known as the Order of the Illuminati. The short-lived secret society was founded in Ingolstadt, Bavaria, in 1776 by German professor Adam Weishaupt, who wanted to create “a state of liberty and moral equality, freed from the obstacles which subordination, rank, and riches, continually throw in our way.” Taking inspiration from the Freemasons and French Enlightenment philosophers, Weishaupt formed a secret society that climbed to more than 2,000 members in Bavaria, France, Hungary, Italy, and other regions where Enlightenment ideas were taking hold. The Bavarian government eventually shut down the Illuminati in 1784, prohibiting the creation of any groups not authorized by law. But there were those who believed the society went underground, spawning a number of conspiracy theories that linked the group to world events, from the French Revolution to the 9/11 terror attacks.

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